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Competing solely on price is a short-term strategy that almost always results in eroding your margins. It costs you money both now and later. Market Works International can show you how to combat a competitive price strategy by:

Clearly positioning your product from the competition and letting your customers know how it will "uniquely" solve their problems, and

Stressing "value" rather than price. Value is the relationship between price and benefit – or what it will ultimately cost the customer not to purchase your product.

To discuss your situation in more detail with a Market
Works expert, or to schedule your free initial phone consultation, please click here.

Market Works International, Inc.
15 Dairy Gap Road
Asheville, NC 28804

Phone: (828)225-4027 Fax: (828)225-4049
e-mail: mwi2002@yahoo.com