Increase Sales To
your target is other businesses chances are you generally know who your customers are or
should be. However, often it is not clear exactly who the decision-makers are or why
theyre not buying. To meet a multi-tiered sales challenge requires sales strategies
that address various "recommenders" in addition to decision-makers. At best
recommenders can be engaged as allies. At worst they need to be diffused as naysayers.
Market Works will help you maximize your
customers perceived value of your product or service to increase your sales and your
sales penetration within your customer category. We can design a sales effort to
effectively "sell through" to those in charge and create sales incentive
programs that help increase your customers sales. The latter strategy is a
proven way to secure relationships and increase sales while ensuring pricing
because your potential customers will be far more receptive when they see
"whats in it for them."