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Retain Customers:

The rule of thumb says that retaining customers – achieving repurchase from those who have already bought – is far less costly than acquiring new customers. Logically, once you’ve made the investment to acquire a customer, estimating the window of repurchase year over year is like capturing an annuity on that original investment. This means realizing that your customers have a "value" to your business over the lifetime of their relationships, and making a commitment to perpetuate that relationship.

Market Works can help you design a Customer Retention Program that recognizes these special relationships and helps you maximize their value by preempting competitive purchases and giving your current customers reasons to buy more often.


Market Works International, Inc.
15 Dairy Gap Road
Asheville, NC 28804

Phone: (828)225-4027 Fax: (828)225-4049
e-mail: mwi2002@yahoo.com