|Introduce New Products:
The retail axiom says that you sell
more if you provide more product choices. New products increase sales because they often
give existing customers a reason to buy more (or more frequently) and create the
opportunity for new customers to buy from you. However, there is risk and additional
expense attached to new product introduction.
Market Works can help you minimize that
risk by identifying and segmenting industry customers to determine who is most likely to
buy your new product, their motivations to purchase and any barriers to sale. This
segmentation also makes the cost of introduction far more efficient because it targets the
most likely sale first.