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Introduce New Products:

The retail axiom says that you sell more if you provide more product choices. New products increase sales because they often give existing customers a reason to buy more (or more frequently) and create the opportunity for new customers to buy from you. However, there is risk and additional expense attached to new product introduction.

Market Works can help you minimize that risk by identifying and segmenting industry customers to determine who is most likely to buy your new product, their motivations to purchase and any barriers to sale. This segmentation also makes the cost of introduction far more efficient because it targets the most likely sale first.


Market Works International, Inc.
6 Fairhill Lane
Palm Coast, FL 32137

Phone: (386)447-0018 Fax: (386)447-3108
e-mail: info@market-works.com